Shifting probabilities

Innovation involves shifting probabilities of success for prototypes. You start at a low number, and as you invest time-effort-money, you learn and grow the probabilities of success. Since those probabilities start less than 1, you WILL have failures. The key is to move through them at a rapid pace, so that you can find the “prototype in the haystack” that works (i.e., adds value for customers). When we say “shifting probabilities”, the Chemical Engineers might be thinking of “transport and concentrations”. Not only is it a good analogy, but it suggests a “process manufacturing approach” to innovation itself. That is, can we produce innovation using similar concepts we use to produce sulfuric acid or ammonia? I think the answer is yes, and that opens up a whole world of possibilities!