Are you well-prepared for the past?

Are you well-prepared for the past? Perhaps you have surveyed and know well the “Voice of the Customer”? Perhaps you’ve benchmarked carefully with the best available ideas from your competitors? Perhaps you know and have spoken with all the inside experts in the field?

This will surely help you compete against outsiders who have knowledge from external to your industry, who have new ideas without being fully up-to-date on the old, and who know the “Future Voice of the Customer” (say 3 years from now) rather than what they want now.

Or will it?